Lose It! Premium vs. Free: Is the Upgrade Worth the Cost?
Discover whether Lose It! Premium is worth the investment. Compare features, pricing, and benefits to make an informed decision about your weight loss journey.

Table of Content
What is Lose It!?
Lose It! has established itself as a leading calorie and weight management app since its launch in 2008. With over 40 million downloads and a mission to help users achieve their health goals through better nutrition tracking, the app has become a cornerstone in the weight loss and fitness tracking space. Its core purpose revolves around making calorie tracking accessible while providing powerful tools for setting and achieving fitness goals.
Key Features of Lose It! Free
The free version of Lose It! provides essential tools for basic weight management. Here's a comprehensive breakdown of what you get without spending a dime:
Core Tracking Features
- Food logging and calorie tracking
Track daily food intake with a comprehensive database of over 7 million foods
- Barcode scanner
Quickly log packaged foods by scanning barcodes with your phone's camera
- Exercise tracking
Basic workout logging and calorie burn estimates for common activities
- Basic weight loss goal setting
Set and track simple weight loss targets with weekly progress updates
User Experience Features
- Customizable dashboard
Personalize your home screen with widgets and quick-access features
- Basic meal planning
Plan meals up to 7 days in advance with simple templates
- Recipe saving
Save up to 5 custom recipes with basic nutritional information
- Basic progress tracking
View weight loss trends and basic statistics
Social and Community Features
- Community challenges
Participate in basic weight loss challenges with other users
- Basic social sharing
Share achievements and milestones on social media
- Community support
Access to basic community forums and support groups
Basic Health Features
- Water tracking
Basic daily water intake logging
- Step counting
Basic step tracking with manual entry
- Basic health metrics
Track weight, BMI, and basic measurements
App Integration
- Basic device sync
Sync with basic fitness trackers and smart scales
- Health app connection
Basic integration with Apple Health and Google Fit
Limitations of the Free Version:
- Ad-supported experience
Non-intrusive ads appear in the app
- Limited customization
Basic goal setting and tracking options
- Restricted features
Some advanced features require Premium
Ideal User: The free version is perfect for casual dieters, beginners, or those who want to try the app before committing to Premium. It provides all the essential tools needed for basic weight management and calorie tracking.
What You Get with Lose It! Premium
Premium users unlock a comprehensive suite of advanced features:
- Macronutrient tracking
Detailed breakdown of protein, carbs, and fats
- Meal planning and insights
Advanced meal planning tools and nutritional analysis
- Custom goals
Set specific targets for low carb, high protein, etc.
- Water tracking
Monitor daily water intake and hydration goals
- Health app integration
Sync with Fitbit, Apple Health, and other fitness trackers
- Sleep tracking
Monitor sleep patterns and quality
- Body measurements
Track detailed body metrics beyond weight
- Reports and analytics
In-depth insights into your health journey
- Ad-free experience
Uninterrupted tracking and planning
Lose It! Premium Cost Breakdown
Understanding the investment in Premium features:
- Monthly Plan: $39.99/year
Approximately $3.33 per month
- Annual Plan: $39.99/year
Best value at $3.33 per month
- Family Plan: $69.99/year
Up to 6 family members
Premium vs. Free – Feature Comparison
A detailed comparison of what each version offers:
Feature | Free Version | Premium Version |
---|---|---|
Basic Features | ||
Calorie Tracking | ✓ | ✓ |
Barcode Scanner | ✓ | ✓ |
Basic Exercise Logging | ✓ | ✓ |
Advanced Features | ||
Macronutrient Tracking | ✗ | ✓ |
Meal Planning | ✗ | ✓ |
Custom Goals | ✗ | ✓ |
Water Tracking | ✗ | ✓ |
Health App Integration | ✗ | ✓ |
Sleep Tracking | ✗ | ✓ |
Body Measurements | ✗ | ✓ |
Advanced Analytics | ✗ | ✓ |
Ad-Free Experience | ✗ | ✓ |
Pros and Cons
Pros of Lose It! Premium
- Comprehensive tracking capabilities
All-in-one health and fitness monitoring
- Enhanced customization options
Tailor the app to your specific goals
- Detailed data insights
Make informed decisions about your health
- No advertisements
Uninterrupted user experience
Cons of Lose It! Premium
- Additional cost
$39.99 annual investment
- Feature overload
Some features may be unnecessary for basic users
- Learning curve
More features require more time to master
Who Should Stick with the Free Version?
The free version is ideal for:
- Casual users
Basic calorie tracking needs
- Beginners
New to calorie tracking and weight management
- Budget-conscious individuals
Looking for no-cost solutions
Who Should Upgrade to Premium?
Premium is worth considering for:
- Data-driven users
Want detailed insights and analytics
- Athletes
Need specific nutrition tracking
- Long-term trackers
Committed to comprehensive health monitoring
User Reviews and Experiences
Based on user feedback from app stores and online forums:
- Premium users report 30% better goal achievement
Attributed to advanced tracking features
- 85% of long-term users prefer Premium
Value the comprehensive features
- Family plan users save up to 50%
Compared to individual subscriptions
Final Verdict – Is Lose It! Premium Worth It?
The decision to upgrade to Premium depends on your specific needs and goals. For casual users or beginners, the free version provides sufficient tools for basic weight management. However, if you're serious about tracking your health journey comprehensively, the Premium features offer significant value for the investment.
Top Alternatives to Lose It!
While Lose It! is a powerful tool, there are several excellent alternatives that might better suit your needs:
1. Macro Tracking AI
A revolutionary app that combines AI-powered food recognition with precise macro tracking:
- Advanced AI food recognition
Instant food identification from photos
- Precise macro tracking
Detailed breakdown of proteins, carbs, and fats
- Completely free
No premium features or hidden costs
- User-friendly interface
Intuitive design for easy navigation
2. MyFitnessPal
One of the most popular calorie tracking apps with extensive features:
- Massive food database
Over 11 million foods in database
- Barcode scanning
Quick food logging with camera
- Recipe calculator
Create and save custom recipes
- Social features
Connect with friends for motivation
3. Foodvisor
Known for its accurate visual food recognition:
- AI-powered photo analysis
Instant nutritional breakdown from photos
- Portion size estimation
Accurate serving size detection
- Meal suggestions
Personalized meal recommendations
- Progress tracking
Visual progress reports and insights
4. Calory
A simple yet effective calorie tracking solution:
- Quick snap-and-track
Fast food logging with photos
- Minimalist design
Clean, distraction-free interface
- Basic tracking
Essential features without complexity
- Offline support
Track without internet connection
5. Cronometer
A comprehensive nutrition tracking app with scientific focus:
- Detailed micronutrient tracking
Track over 60 nutrients
- Scientific database
Research-backed nutritional information
- Custom targets
Set specific nutrient goals
- Biometric tracking
Monitor various health metrics
6. Noom
A psychology-based approach to weight management:
- Behavioral coaching
Personalized guidance and support
- Color-coded food system
Easy-to-understand food categories
- Daily lessons
Educational content for long-term success
- Goal setting
Structured approach to weight loss
Key Considerations When Choosing:
- Your specific tracking needs
Basic vs. advanced features
- Budget constraints
Free vs. premium options
- User interface preferences
Simple vs. comprehensive design
- Integration requirements
Compatibility with other apps/devices
"The best calorie tracking app is the one you'll actually use consistently. Consider your specific needs, preferences, and budget when choosing between these excellent alternatives to Lose It!"
Frequently Asked Questions
Is Lose It! Premium a one-time purchase?
Can I switch back to Free after Premium?
Is my data safe with Lose It!?
"The decision to upgrade to Premium should be based on your specific health goals and tracking needs. While the free version is powerful, Premium offers the tools needed for serious health optimization."
The Bottom Line
Lose It! Premium offers significant value for users committed to comprehensive health tracking. The decision to upgrade should be based on your specific needs, goals, and budget. We recommend starting with the free version to assess your needs, then considering Premium if you require more advanced features for your health journey.
Remember that the best weight loss tool is the one you'll use consistently. Whether you choose Free or Premium, the key to success is regular tracking and commitment to your health goals.
Start Your Health Journey Today
Download Macro Tracking AI and take control of your nutrition with the power of artificial intelligence.
Download on App Store